There is increasing evidence that social mobile marketing works in increasing brand awareness and fast becoming an increasingly effective way to engage consumers. So, here’s a few pointers from LeftRight:

• Add the “social” to your Mobile App: Irregardless of whether you have a mobile application or mobile game, it should not be stand-alone. Making it social is necessary!

• Cross channel reach through Different Media: Create a consistent, multichannel brand experience for consumers using different mediums to deepen brand-consumer relationship and improved brand recall.

• Provide value: Mobile devices are extremely personal devices. Did you know that 2/3 of adults sleep with their phones on or next to their beds? When considering a mobile application or mobile game, always ask the question “What’s in it for the consumer?”. Think like the consumer. Offer value to your target audience in exchange for their participation.

• Listen to your community of users: Mobile is that proverbial bridge between online and offline experiences, so this takeaway is especially important for mobile. Let consumers share their experiences with others, whether it is through social media, mobile or the web.