LeftRight Blogs!

AT&T iPhone vs Verizon iPhone

Geraldine — Fri, 21 Jan 2011 19:08:05 +0000

The first ad for the Verizon iPhone 4 on prime-time TV last night shows a series of ticking clocks that finally strike “12:00″ in unison, followed by a series of slides: the gray Apple logo above “iPhone 4;” the Verizon logo; “It begins;” “2.10.11;” closing with Verizon’s retro “Rule the Air” logo. Impressive advertisement I must say. The AT&T iPhone ads aren’t too shabby too. I have always found the AT&T iPhone ads to be very heart warming.

The AT&T iPhone has been around for three years, with 70 million in circulation so far. 70 million units is just a number to anyone, but what that means for everyone thinking of creating an app is 70 million of consumers that they can entertain and engage! With the Verizon iPhone launched, this is GOOD NEWS for everyone! Brands, app developers and game developers alike, and of course subscribers a.k.a. users a.k.a consumers a.k.a customers!

The Apple AppStore is going to grow! So how do you entertain and engage these 70 million consumers? Email LEFTRIGHT and we can show you how!

2011: An Even Better Year for Mobile!

Geraldine — Fri, 07 Jan 2011 00:42:30 +0000

LeftRight Studios wishes everyone Happy New Year! 2010 was indeed a great year for LeftRight Studios and 2011 is going to be even better! With more people on this planet owning smartphones and don’t forget iPod Touches and iPads, is it time for you brand or company to put your footprint in the mobile app world? Whether you pick the Apple AppStore or the Android Market or the new Windows Marketplace, NOW is the time because did you know that people are never more than 5 feet away from their phones at any given point in time? How do we know that? Everyone in our office sleeps 1 feet away from their phones, have their phones on their desks at work, then tucks their phones into their pockets (or purses) when they leave work, and then charges their phone when they get home less than 5 feet away from where they are sitting or standing. Whether you are thinking of a mobile application, or mobile game or just want to fully utilize the functionality of today’s smartphones (push notifications, location services, augmented reality etc.), talk to LeftRight today!

Branded Virtual Goods

Geraldine — Fri, 19 Nov 2010 22:44:40 +0000

If you haven’t heard, someone paid $335,000 for a virtual property in this MMO online game Entropia. We haven’t heard anything as astounding as this yet in the virtual goods economy, but the question is what’s next? As virtual goods become more valuable to consumers, and the practice of purchasing virtual goods in games moves into the mainstream, brands have a major opportunity to provide consumers with a commodity tied to a brand without cannibalizing purchase of their own product.

Branded virtual goods in games are starting to pop up everywhere from online games, Facebook games, and now mobile games as well! It won’t be long before virtual in-game stores start to mirror online stores or even brick and motar stores, the difference is you cannot touch and feel what you buy. But the satisfaction and self-gratification seems to be quite about the same.

Social Mobile Marketing

Geraldine — Wed, 17 Nov 2010 04:33:17 +0000

There is increasing evidence that social mobile marketing works in increasing brand awareness and fast becoming an increasingly effective way to engage consumers. So, here’s a few pointers from LeftRight:

Add the “social” to your Mobile App: Irregardless of whether you have a mobile application or mobile game, it should not be stand-alone. Making it social is necessary!

Cross channel reach through Different Media: Create a consistent, multichannel brand experience for consumers using different mediums to deepen brand-consumer relationship and improved brand recall.

Provide value: Mobile devices are extremely personal devices. Did you know that 2/3 of adults sleep with their phones on or next to their beds? When considering a mobile application or mobile game, always ask the question “What’s in it for the consumer?”. Think like the consumer. Offer value to your target audience in exchange for their participation.

Listen to your community of users: Mobile is that proverbial bridge between online and offline experiences, so this takeaway is especially important for mobile. Let consumers share their experiences with others, whether it is through social media, mobile or the web.

Functionality to iPad – Tribune Review

Geraldine — Tue, 06 Apr 2010 06:47:11 +0000

Interview From Tribune Review

South Side-based startup application design company LeftRight Studios was founded 10 months ago to develop applications and games for the Apple iPhone and iTouch…primary products, the games smackBots and KatchUp, work on the iPad.

iPad Debuts…Incentive to work for LeftRight Studios – Pittsburgh Post Gazette

Geraldine — Sun, 04 Apr 2010 04:46:25 +0000

Interview from Post Gazette

LeftRight Studios prepares for iPad launch – Pittsburgh Business Times & Bizjournals

Geraldine — Sat, 03 Apr 2010 05:26:02 +0000

“It opens up a broader horizon for us,”

“The iPad is more than just a phone and gaming device.”

So we are not the only ones who will be anxiously waiting to get our beloved iPad tomorrow. I have never felt so much anxiety (in a good way) and been so excited about anything that is lifeless and obviously cold to the touch. Well, Apple has definitely changed that all for me (and for all of us)!

A Big Thank You to All smackBots Fans!

Geraldine — Mon, 22 Feb 2010 07:22:50 +0000

A big thank you to all our smackBots fans…yes… to all you 200,000 (and counting) iPhone or iPod Touch users out there! For us as indie developers, it makes our day just to know that you like what we are creating. This is what keeps our creative juices going to wake up in the morning and pull late nights!

"Rock’em Sock’em" in the Office

Geraldine — Sun, 21 Feb 2010 21:43:54 +0000

Moments of work and fun at the office…

smackBOTS is iPad'ed.

Khang — Tue, 02 Feb 2010 15:45:17 +0000

So last week, Apple unleashed their latest creation onto all citizens of cyberworld – the iPad. LeftRight Studios is proud to announce that smackBOTS, our top 100 app for the iPhone, is officially iPad’ed!